June 8, 2015 - Swain

Standards Connection
The following rubric descriptors from the SLMC instrument address marketing or advocacy.
  • Provides leadership in collaboratively planning, promoting, and sustaining the school library media program, services and resources.
  • Understands the need to advocate for the library media program and resources to support the learning community.
  • Advocates for equitable access to 21st Century resources throughout the learning community.
  • Advocates for integration of 21st Century skills and resources throughout the school's instructional program.
  • Advocates for appropriate staffing for the school library media program.
  • Advocates for policies and procedures to support effective school library media programs.
  • Establishes internal and external partnerships to advocate for effective school library media programs.
  • Leverages partnerships to advocate at the local, district, state and/or national level for highly effective school library media programs.
  • Partners with other libraries and community organizations to promote the use of best practices in copyright, ethical access and use of resources, intellectual property and digital citizenship.
  • Uses collection management plan data to solicit external resources to support collection development.
  • Communicates the connection between a flexibly scheduled school library media program, collaboration with classroom teachers, and student learning.
  • Shares data about library accessibility with the school community.
  • Communicates data that illustrate the connection between an open and flexibly scheduled library media program, collaboration with classroom teachers, and student learning.
  • Assists content area teachers in understanding the relationship between the quality of instructional design and positive learning outcomes for students.
  • Recommends appropriate resources to address the reading interests and needs of students.
  • Promotes the use of a variety of engaging and appropriate materials to support reading instruction.
  • Involves stakeholders in leisure reading activities.
  • Seeks feedback from stakeholders on the effectiveness of service delivery and needed changes.
  • Advocates for changes to the school library media program guided by action research findings.
  • Shares results of monitoring activities and offers recommendations for the improvement of the school library media program throughout the school and district.


Marketing Plan (20 minutes)
Earlier today we took time to reflect on the perceptions of others related to the media center. We have already begun to think about how we can increase library usage by making changes to our facilities, examining stakeholder needs, and collaboration. As we make changes to improve our library programs, we need to make sure we market to our stakeholders. We want them to know how the library can benefit them. The first step is to make a marketing plan.

Create a marketing plan using the template provided.
POV Marketing Plan.jpg


Principal Relationships (15 minutes)
How do you interact with your principal? Better yet, do you interact with your principal? How do you get your principal on your side? Take a few minutes to review the post below by Doug Johnson.

7 Tips for Making your Principal Your Ally


Annual Reports (20 minutes)
Below you will find some examples of annual reports created by school librarians.


Be prepared to give us a brief overview of the annual report you reviewed.
  • What do you like?
  • What improvements would you recommend?
  • What information/data was used to compile this report?


Connect the Dots (5 minutes)
How do the activities completed during this section fit into advocacy and marketing? What are your plans for moving forward?


Choose Two (0 minutes - do if time allows)
Choose two of the standards above and provide strategies for meeting that standard in the Google form below.



Google Form Responses



Agenda / PLCs / Collaboration / Planning PLC Participation / Marketing / Standard 1 / Standard 2